Santa Claus Is Comin’ To Town

The video was filmed at Shiiine On Weekender Festival in Minehead on November 14, 2025 and is a high-energy, “tongue-in-cheek” production that follows Santa Claus on a night out. The storyline depicts Santa enjoying a boozy, legendary night on the town that culminates in him attending an Ash concert. Starring Martin Keeler as Père Noël, with Tim Wheeler, Mark Hamilton and Rick McMurray. The video was directed by Alexander Marx.