Return of White Rabbit
Mark Hamilton on the video:
A few months ago a video for the Free All Angels B-side “Nocturne” appeared online and we were all very impressed. It was a very simple but really beautiful animation and I contacted the guy who made it to say we liked it. A few emails were sent back and forth and Tav sent Nico a “Return of White Rabbit” mp3 to write a video treatment. From our point of view, it makes a lot of sense to have a fan who’s really driven and wants to make the video to do it. Nico and his company (Big Button) are obviously highly skilled animators so there was no worries that the final product wouldn’t be quality. We really left Nico to his own devices and let him do his thing.
The result is a really cool animated video which is completely different from anything we’ve done before. There’s also quite a few easter eggs in there that hardcore Ash fans should be able to spot. Anyone find the Solar Happy cover?
We all wanted to stay away from a typical performance video which we’ve already done so many times. The whole point of the A-Z series is that there’s no limits and that we’re going to experiment musically, so the videos should do the same and push the boundaries of what we’ve done in the past.
- Director: Nico Jones
- Production company: Big Button