“Which One Do You Want?” music video
Ash have released a new music video for their latest single “Which One Do You Want?”. The video, which was directed by Anthony Neale, features the members of the band and Holly Parkhouse. Describing the track, drummer Rick McMurray explained that the track is one of the oldest on the album, dating way back to the band’s New York days:
“So what’s the deal; why has it taken so long to find a home? Listening to it in isolation, it’s the perfect pop song. It swoops, it soars, it sings of desire. But it didn’t fit with the last record, and it didn’t fit with what we thought at the time was the next record.”
“I wouldn’t say it’s the reason why we paused for thought and decided to make a different record to the one we started out to make, but I reckon with hindsight, it could be seen as the hinge around which every album we release this decade rotates. It’s guitar pop for sure but it’s utterly unlike the guitar pop we’ve been known for, and it might just be a marker in the sand for where we’re going in the second half of the ’20s. Is that a lot of pressure for one song to bear? Maybe, but it straddles the two sides of this band we’ve been grappling with over the last decade and holds the past and future effortlessly in its orbit.”