So here it finally is, the new video for Ash’s upcoming single “End of the World” which will be released on September 10th.
The band shot the video when they were out in Japan playing the Fuji Rock Festival. The video is a tongue in cheek look at the last day on Earth through Death’s eyes before he gathers the other three horsemen of the apocalypse to bring everything to an end. Look out for the Lost In Translation references. The video was shot by Irish directors Daddy.