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'A Life Less Ordinary' Promo Video
Directors: Hammer & Tongs | Filmed: August 1997
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Video Review
The video opens with the band playing on a race track or runway inside a heart-shaped marked area made with crash barriers. Four cars race towards the band and eventually crash into them throwing them on to the bonnets. The cars race forwards with the band sat on top still playing along. Towards the end the cars crash into each other throwing one over the top. However the cars land perfectly and they race off into the distance and out of view.
The song is of course the soundtrack to the film of the same name staring Ewan Mcgregor and Cameron Diaz and so shots from that are intercut. Rick was taken ill during the filming of the video so after the first shots were his face can be seen he was played by an extra explaining why his hood is pulled up for the rest of the video.
What Ash Say
The song, 'A Life Less Ordinary' was written specifically for the movie of the same name. Irish director Danny Boyle personally requested for us to contribute to the soundtrack. Straight off the back of Trainspotting we weren't gonna say no! Produced by Arthur Baker our recording became the lead single for the movie and a UK Top 10 hit.
This is the first video which Charlotte appears in and she was thrown in the deep end! Hammer and Tongs found a location on an airstrip north of London, known for their wacky pop promos they decided to strap us to the roofs of rally cars (with our instruments) and speed up and down the runway! The final product is pretty amusing! Rick was suffering with chronic bronchitis and was unable to film the whole video. During the shoot he collapsed, was rushed to hospital and put on a ventilator! One of the crew had to take his place and through parts of the video you can see him disguised with his hood up, giving South Park's Kenny a run for his money!
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